Event
Breakthrough CX: Transforming Growth Strategies
September 17, 2024
James Carr
Welcome to Breakthrough CX: Transforming Media with Customer-Centric Growth Strategies! You're invited to join us for an exciting event where we will explore innovative ways to enhance customer experience. Learn from industry experts and network with like-minded professionals.
Full Details:
Event: Breakthrough CX
Time: 1:00 PM - 4:30 PM
Date: Wednesday 9 October 2024
Location: WPP Manchester Campus, 1 New Quay St.
Don't miss out on this opportunity to gain valuable insights and strategies to drive customer-centric growth in your organisation. See you there!
It’s time to meet familiar faces and new ones. Join for us a spot of scrumptious lunch, refreshments and networking.
As the Chief Operating Officer of EssenceMediacom North, Paul Cooper will kick off our Breakthrough Customer Experience event with an emphatic opening keynote. Drawing on his 20+ years of experience in the media industry, Paul will discuss the rapid changes in the media and communications economy. He will highlight the industry's shift beyond traditional media, emphasising the need for innovative strategies across the entire customer journey. Paul will also highlight how these shifts are fundamental in transforming EssenceMediacom North's new proposition, which is designed to address these changes and drive future growth for its clients.
Customer experience (CX) is key to driving growth in today's competitive landscape. This talk explores how CX mapping can transform growth strategies by deeply understanding the entire customer journey, from broad overviews to specific touchpoints. By mapping CX at different levels, businesses can uncover hidden opportunities for engagement and innovation, fuelling strategic growth. Attendees will learn how to integrate CX insights into their growth strategies, enabling them to innovate across the customer experience and sustain long-term success.
‘Using CX to Drive Breakthrough Media Acquisition’ will explore how improving customer experience can transform media strategies and drive growth. We'll discuss how working closely with clients and expanding CX capabilities helps make smarter decisions on media spend. Through the example of Hillarys, we'll show how a collaborative team approach can align media with product goals, leading to more effective campaigns and better results.
Unlock the full potential of your growth strategy with ‘Accelerate Your Growth: Empowering the Customer Journey’. This talk will explore how to maximise the value of your media spend while optimising every stage of the customer journey—from acquisition to retention. We’ll delve into the power of Customer Data Platforms (CDPs) for actionable insights, and how A/B testing can refine your approach for better results. You’ll also learn effective launch strategies to ensure successful rollouts. Whether you're aiming to boost your current efforts or planning your next big move, this session will equip you with practical tools and strategies to drive impactful, sustainable growth.
In contrast to the active strategies previously covered, this forward-looking session will explore the potential future implications that generative AI will have on Customer Experience. As the integration of AI becomes commonplace in existing technology, such as websites, apps, and other digital experiences, the collective advancements in AI, data, and content will have profound effects on digital personalisation. From personalised image suggestions to endless possibilities for information architecture, sitemaps, and layout templates, this session will highlight how these innovations are set to revolutionise customer engagement and satisfaction.
Join us as we round up our event with an engaging Q&A session featuring all of our keynote speakers. This interactive panel will provide a unique opportunity to delve deeper into the insights shared during the Breakthrough CX event. Attendees can pose questions to our speakers, and gain valuable insights on transforming customer experience, media strategies, and growth optimisation.
EM Code is a customer experience, digital innovation and AI agency. We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX).
We achieve this through our industry-renowned services in digital transformation, web & app development, brand strategy, conversion rate optimisation (CRO) and UX (user experience).
Our human-centric approach underpins every aspect of our work.
A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.
From fast-scaling start-ups to global brands, we can help you to transform your organisation.
EM Code is a part of EssenceMediacom North.
At EssenceMediacom North, we deliver breakthrough growth across the whole customer journey.
From ambitious start ups to global enterprises, our expertise spans the entire media landscape, delivering impactful, iterative, and innovative strategies designed to scale.
Our disruptive approach redefines media models, fostering creative and transformative growth for digitally native, dot-com, and direct-to-consumer brands.
We leverage our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology to craft truly integrated solutions.
Our commitment to delivering results has earned us the trust of leading brands such as Hillarys, Absolute Collagen, Cinch.co.uk, Dusk.com, and SKY.
EssenceMediacom North is part of WPP’s media investment group, GroupM.
WPP Manchester Campus
1 New Quay Street
Greater Manchester
M3 4BN
