Retail

With the world now reliant on online buying, there's no denying that digital must be at the centre of brands' decisions about where to spend their efforts and resources. ‍Retailers face the constant challenge of analysing and improving their current customer experience whilst ensuring the technology that powers their business is adaptable and fit for the long term.

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Retailers will need to assess their present omnichannel offers and look for possibilities to innovate and fill gaps in order to adapt to new customer behaviours and preferences.