Still recovering from the impacts of the pandemic, the UK travel and leisure industry is not estimated to overcome 2019's peak performances until at least 2024. With further economic headwinds on the horizon and domestic tourism continuing to drive the sector's recovery, those that invest in robust, adaptable technology to power their business and offer personalised user-centred experiences can thrive in these uncertain times.
But it's not just about new tech – it's about using digital tools and platforms to improve how you serve your customers. From personalised booking platforms to bespoke mobile apps - brands must invest in customer-first solutions to remain competitive in the years ahead or face getting left behind.