EM Code excels in optimisation and is recognised as a certified Google CRO Partner

EM Code, formerly Code Computerlove, excels in optimisation and is recognised as a certified Google CRO Partner

Based at the WPP Manchester Campus, CRO is a critical component of the comprehensive growth strategies delivered by EM Code, and its parent agency, EssenceMedicom North. The approach to CRO is deeply integrated into EM Code’s wider proposition, which includes customer experience (CX), innovation, and AI services. By complementing user experience and data-driven insight with human-centric design, the agency ensures that its CRO efforts contribute to the overall growth and success of its clients.

EM Code's innovative CRO strategies have set a new benchmark for digital performance enhancement. These strategies have driven growth for EM Code, EssenceMediacom North and its clients across the UK and EMEA. The Google Partner certification recognises EM Code's proven results, extensive training, and robust resources, all focused on driving significant growth for its notable brands such as Kuoni, Hillarys, and Bupa. 

Commenting on the successful recognition of the status, Jamie Evawin, Head of Experimentation at EM Code, said:

“I’m thrilled that we have been recognised as a Google CRO partner, and I’m incredibly proud of the team for having made this happen. It’s a testament to the dedication and effort they put into working with our clients.

This certification validates our efforts and presents opportunities for growth and collaboration within GroupM and beyond. When combined with our innovative AI work, such as the global rollout of EM Sidekick and our contributions to WPP Open, it demonstrates the significant impact EM Code is having across the group.

Being introduced to household names by Google further expands our reach and influence. I look forward to continuing to make the web better for users, and to giving our clients brilliant results."

EM Code's work with EssenceMediacom North has already demonstrated its ability to integrate seamlessly into the wider group’s clients' growth strategies, enhancing their digital performance and delivering significant value. As the only certified CRO Google-Partner within GroupM, EM Code is uniquely positioned to support the rest of GroupM's clients with cutting-edge CRO solutions.

If you would like to explore how we can support your CRO activities, please reach out to us.

About EM Code

EM Code is a customer experience, digital innovation and AI agency. We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX).

We achieve this through our industry-renowned services in digital transformation, web & app development, brand strategy, conversion rate optimisation (CRO) and UX (user experience).

Our human centric approach underpins every aspect of our work.

A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.

From fast scaling start-ups to global brands, we can help you to transform your organisation.

EM Code is a part of EssenceMediacom North.

About EssenceMediacom North

At EssenceMediacom North, we deliver breakthrough growth across the whole customer journey.

From ambitious start ups to global enterprises, our expertise spans the entire media landscape, delivering impactful, iterative, and innovative strategies designed to scale. 

Our disruptive approach redefines media models, fostering creative and transformative growth for digitally native, dot-com, and direct-to-consumer brands.

We leverage our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology to craft truly integrated solutions.

Our commitment to delivering results has earned us the trust of leading brands such as Hillarys, Absolute Collagen, Cinch.co.uk, Dusk.com, and SKY.

EssenceMediacom North is part of WPP’s media investment group, GroupM.