Conversion Rate Optimisation

We maximise conversions by developing seamless user journeys

Combining expertise in data, analytics, UX and performance strategy, we partner with your business to transform insights into measurable growth. As a trusted Google CRO partner, we optimise every touchpoint to increase conversions, enhance user engagement and deliver high-performing digital experiences.
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Ready to increase ROI with data-driven experimentation?

Our Conversion Rate Optimisations (CRO) services blend data-driven insights with user-focused strategies to deliver seamless experiences and incremental growth.

GA4 Audit and Set Up

Ensure precise tracking and actionable insights with expert GA4 audits and implementation, designed to optimise website performance and user experience.

A/B Testing and Experimentation

Test smarter with data-driven experiments that identify winning strategies, improve user journeys, and deliver measurable increases in engagement and conversions.

User Journey Mapping and Segmentation

Uncover friction points and segment audiences with detailed journey mapping to create tailored strategies that enhance engagement and drive conversions.

Online and Offline Tracking

Integrate online and offline tracking for a comprehensive view of customer behaviour, ensuring accurate performance analysis across all touchpoints.

Behaviour, Performance and Attribution Analysis

Analyse user behaviour, performance metrics, and attribution models to uncover insights that optimise decision-making and improve ROI.

Data, Analytics and Insight

Transform raw data into actionable insights with advanced analytics, enabling smarter decisions, intuitive user experiences, and measurable growth.

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We understand the potential of Conversion Rate Optimisation (CRO)

We appreciate the importance of data to measure success and inform testing activity:

37%

of marketers surveyed selected ‘moving to more data- and insight-driven decision making’ as one of their priorities.

Econsultancy

We recognise the impact experimentation can have on page speed and performance:

12%

The percentage conversions drops for every second of page load time.

Unbounce

We understand the impact iterative testing can have on a businesses Return on Investment:

223%

Average Return on Investment for companies using CRO tools.

99 Firms

Our approach to Conversion Rate Optimisation (CRO)

Measure

Customer platforms are inherently complex, and data overload can hinder decision-making. We simplify this complexity, by introducing a robust measurement framework designed to understand your users and enable informed business decisions.

Explore

Our process analyses performance, before, during, and after testing to ensure every change delivers meaningful benefits. By blending quantitative and qualitative data, we uncover actionable insights that guide our experimentation and optimisation activity.

Experiment & Optimise

Optimisation can have a rapid impact, but it also needs a medium-term view to look to sophisticate the way we nurture and convert customers using email, landing page strategies and personalisation techniques. Having triaged activity we can continuously optimise and iterate.
Jamie Evawin
Head of Analytics & Experimentation

At EM Code, we don’t just optimise websites - we transform the customer experience. As a trusted Google CRO partner, our approach combines data analysis and customer insight from a myriad of tools and sources, to experiment and optimise throughout the entire user journey. Our conversion consultants bring years of expertise in crafting high-performing landing pages and high converting customer funnels. Backed by talented front and back-end developers, we can experiment across the entire tech stack, ensuring every element works together to deliver a measurable impact. With a track record of proven ROI for our clients, we'd love to help you make the absolute best digital experience for your customers.

End to end customer experience transformation

From engaging customers to analysing data from every digital touchpoint to innovating product design, we clarify customer experience values and priorities. Our team meticulously reviews the connected customer journey and enhances it with new capabilities. Together, our multidisciplinary teams collectively add value, driving significant improvements in conversion rates and customer lifetime value.

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Helping craft innovative customer experiences

We are proud to engineer and innovate with our partners. We love working with ambitious brands and people who want to make a real impact.

"By putting digital customer experiences at the fore, EM Code is transforming how a 75-year-old family business operates."
Andy Bateman
Customer Experience Director
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"EM Code changed how we approach digital and helped us create a proposition unlike anything else on the market."
Jacqui Rigby
Marketing Director
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We create breakthrough growth throughout the customer experience

Find out how we can help you
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