Customer Experience

We create breakthrough growth throughout the customer experience

With specialists in design, brand, technology, product delivery, strategy and organisational change, we wrap cross-disciplinary teams around your business to drive the outcomes you need to compete.
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Ready for a seamless customer experience?

Our CX services harmonise business growth and experience objectives to create powerful, meaningful connections.

CX Strategy

‍Define, develop and implement a customer experience (CX) strategy that aligns with business objectives and delivers a Return on Investment (ROI).

User Research & Customer Mapping

Leverage qualitative and quantitative data to uncover opportunities for enhancing every digital touchpoint.

Brand & User Experience

Design digital touchpoints through a brand-focused lens to ensure cohesive and engaging customer experiences.

Product and Service Design

Enhance your services with a customer-centric approach to add value throughout the entire experience.

CRO (Conversion Rate Optimisation)

‍Optimise your digital performance by setting the right goals, experimenting and generating actionable insights to achieve results.

Data, Analytics and Insight

Create a comprehensive measurement framework to analyse user behaviour and make informed decisions across the customer journey.

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We understand the impact of customer experience

We appreciate the importance of delivering innovation in customer experience:

84%

of business executives agree that innovation is critical to their growth.

McKinsey Report

We recognise the significance of the growing investment in customer experience:

68%

of CX leaders predict their budget for CX initiatives, projects, and improvements will increase in the next 12 months.

Forrester Report

We understand the fragility of loyalty, cost centric purchasing and the implications of a poor customer experience:

50%

of customers would switch to a different brand after a single bad experience.

Zendesk Report

Our approach to customer experience

Creative

From ideas to technology, we introduce and explore new processes, platforms, and possibilities to unlock creativity.

Human

We improve your customer experience using a human-centred lens and add value to the end-to-end experience.

Transformative

We work closely with your people to review and transform the processes and platforms used to deliver against your business objectives and create consistency in brand and customer experience.
Colin Preston
Product and Service Design Director

Marketers today manage a complex array of digital touchpoints. With rising costs of acquisition due to performance marketing and market saturation, marketers are now re-evaluating the importance of retention and brand equity.

They recognise that CX journeys are crucial for engaging, converting, and most importantly, retaining customers. At EM Code, we help businesses create distinctive experiences that elevate their brand and build true customer experience equity to drive a ROI.

End to end customer experience transformation

From engaging customers to analysing data from every digital touchpoint to innovating product design, we clarify customer experience values and priorities. Our team meticulously reviews the connected customer journey and enhances it with new capabilities. Together, our multidisciplinary teams collectively add value, driving significant improvements in conversion rates and customer lifetime value.

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Helping craft innovative customer experiences

We are proud to engineer and innovate with our partners. We love working with ambitious brands and people who want to make a real impact.

"By putting digital customer experiences at the fore, EM Code is transforming how a 75-year-old family business operates."
Andy Bateman
Customer Experience Director
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"For over 20 years, EM Code has helped our company grow from £60m to £300m by continually improving our digital business."
Susan White
Marketing Director
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We create breakthrough growth throughout the customer experience

Find out how we can help you
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