Company
MediaCom Manchester’s Paul Cooper on ‘why Code’
December 21, 2016
Paul Cooper of MediaCom North came in to chat to the team today, to tell us a little more about MediaCom and why they wanted Code to become part of their family.
Here’s what he had to say…
“Code is a hugely successful, well run agency and put next to our burgeoning business we can deliver unprecedented results for clients and help Code achieve its ongoing vision for growth.
“We recognised that by aligning our strengths we’ll be able to provide an offering that is unrivalled in the UK for both scale and sophistication in delivering across the whole marketing ecosystem, and it cements MediaCom’s place as industry leaders in the digital space.
“In the last four years we have more than doubled the size of our business and this acquisition gives us a platform to do the same over the next four years.
“Adding digital capabilities beyond the acquisition stage means, as a joined operation, we can be confident that the traffic we are generating converts as effectively as possible and users get the very best experience.
“There will still be clients that want to work solely with just Code or MediaCom – and this will continue. Our aim is to help both businesses flourish and to meet the needs of all types and size of enterprise that want to create best in business digital products.
“What impresses me most about Code is how they have continually evolved in this fast-paced industry to be one step ahead of what clients need. With our support we can help Code continue on its journey, offering support and added value services.
“I am thoroughly looking forward to working with Tony, Louis, Wini and the rest of the team.“
The acquisition is being undertaken by MediaCom North, a planning led data managed connected agency, working with clients such as Hillarys, AO.com, MoneySupermarket.com, WeBuyanyCar.com, Rentalcars.com and tombola.com. It’s the largest media agency outside London with billings of over £300m and over 260 employees.
MediaCom is one of the world’s largest media communications specialists with industry-leading expertise across the full range of media planning and buying. Evolving into “The Content + Connections Agency”, it is now working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes.
EM Code is a customer experience, digital innovation and AI agency.
We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX).
We achieve this through our industry-renowned services in digital transformation, web development, brand strategy, click rate optimisation (CRO) and UX (user experience).
Our human centric approach underpins every aspect of our work.
A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.
From fast scaling start ups to global brands, we can help you to transform your organisation.
We are an EssenceMediacom North agency.
EssenceMediacom North helps brands to breakthrough in the new communications economy.
Disrupting models of media, EssenceMediacom North accelerates creative and business transformation for its clients roster, including Hillarys, Absolute Collagen, Webuyanycar.com and United Utilities.
The agency delivers breakthrough growth, capabilities, and revenue through the integration of media, creativity, data and technology, combined with its diverse industry-leading expertise.
Equipped with access to the richest data, robust benchmarking and advanced technologies, EssenceMediacom North unlocks new opportunities to deliver truly integrated media solutions for scaling and global brands.
EssenceMediacom North is part of WPP’s media investment group, GroupM
WPP Manchester Campus
1 New Quay Street
Greater Manchester
M3 4BN
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